Area Sales Manager - Milling
Bühler Group in Lagos, Nigeria is looking for an Area Sales Manager – Milling Solutions to expand our market presence across Ghana, Liberia, Nigeria, Sierra Leone, and The Gambia. This role is responsible for developing and executing regional sales strategies, managing the complete sales cycle, building strong customer relationships, and delivering tailored milling solutions that create customer value. The position works closely with cross-functional teams, represents Bühler in the market, identifies new business opportunities, and contributes to sustainable growth through consultative selling and market development.
• Manage the full sales cycle from business development to contract closure and handover.
• Drive new business opportunities, grow strategic accounts, and build a sustainable sales pipeline.
• Understand customer needs and deliver value-driven milling solutions using Bühler's technologies and services.
• Prepare proposals, tenders, commercial offers, and business cases in collaboration with internal teams.
• Lead commercial negotiations and secure profitable business agreements.
• Build strong customer and stakeholder relationships while monitoring market and competitor trends.
• Maintain accurate sales forecasts, CRM records, and account plans.
• Collaborate with cross-functional teams to ensure successful project execution and customer satisfaction.
• Represent Bühler at customer visits and industry events, with frequent travel across the assigned West African markets
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• Minimum 8 years of experience in sales, business development, or key account management within industrial equipment, food or grain processing, or a related industry.
• Proven success in solution selling, strategic account management, contract negotiation, and new business development.
• Strong understanding of milling technologies, customer operations, and commercial value creation.
• Excellent communication, stakeholder management, and presentation skills.
• Proficiency in CRM tools and Microsoft Office.
• Fluent in English; French or regional language skills are an advantage.
• Willingness to travel frequently across West Africa.
Questions? We are happy to answer them!
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Creating impact together at Bühler!
Two billion people eat food every day that was produced with Bühler equipment. One billion people drive vehicles whose parts were manufactured with our machines.
Bühler aims to balance humanity, nature, and the economy in every decision as it develops solutions that unlock sustainable business opportunities in the global food, feed, and mobility industries.
We strive to create innovations for a better world, with a special focus on healthy, safe, and sustainable solutions. Therefore, we team up with customers, start-ups, multinationals, and academia to accelerate impact together.