Chocolate & Flavor Creation

International Technical Sales Manager Coffee

Wuxi, China
Permanent
80-100%
Onsite
28.09.2026

Are you passionate about coffee processing, international markets, and consultative technical sales in a dynamic industrial environment? As International Technical Sales Manager Coffee, you will play a key role in driving profitable growth for Bühler's Coffee Market Segment by supporting regional sales and service teams, developing customer opportunities, and translating customer needs into competitive plant, service, and process solutions. You will help position Bühler as a full-solution partner in coffee, from green coffee handling to roasting, grinding, degassing, service, and plant engineering. You will work closely with customers, local sales organizations, coffee technologists, engineering, quotation, and project execution teams to strengthen Bühler's market position and support sustainable business growth in Coffee.

This is where you'll excel
• You actively drive plant project and customer service sales in priority Coffee markets together with regional sales and service organizations.

• You support local teams in building trusted customer relationships by consulting customers in technical, technological, and business matters.

• You identify, develop, and structure customer opportunities and help translate customer needs into the right Bühler solution, scope, and value proposition.

• You collaborate with quotation, engineering, technology, product management, and project execution teams to ensure high-quality offers and smooth handovers.

• You evaluate customer plants, identify improvement potential, and develop service, process, and plant concepts that create measurable customer value.

• You coach, train, and enable local sales and service teams to strengthen coffee market development and technical sales capabilities.

• You drive and develop the go-to-market strategy together with the Head of the Segment.

• You collect market, customer, competitor, and technology intelligence and share actionable insights with the Coffee Market Segment team.

• You support trials and customer demonstrations in Bühler's global Research and Technology Center network.
These are the skills you'll need
• Proven experience in technical B2B sales, plant sales, customer service sales, account management, or business development within coffee, food processing, capital equipment, process technology, or plant engineering.

• Strong technical understanding of industrial coffee processing and the ability to discuss process, plant, service, and technology topics with customers and internal experts.

• Commercial mindset with the ability to support quotations, scope definition, customer value argumentation, pricing discussions, and complex sales cycles.

• Customer-driven personality with excellent communication, stakeholder management, coaching, and organizational skills.

• University degree in food science, process engineering, mechanical engineering, or a related field; alternatively, extensive relevant experience in the coffee industry.

• Fluency in English is required; additional languages in Asia, Africa, or the Middle East are a strong advantage.

• Willingness to travel internationally, especially across Asia and Africa.
These are the benefits you'll enjoy!
Attractive insurance coverage
Attractive insurance coverage
With us you benefit from an attractive insurance coverage - for a secure life!
Free lunch
Free lunch
Enjoy a free lunch every day and recharge your batteries for your working day!
Shuttle bus service
Shuttle bus service
Take advantage of our free shuttle bus service for a stress-free commute!
Supplementary housing fund
Supplementary housing fund
Benefit from an additional housing allowance to support your accommodation costs.
Team and social events
Team and social events
Your engagement makes it possible for us. We want to celebrate this together with you. Our holidays parties, summer parties, sporting events and team events offer the best opportunities to do so.
Career and personal development
Career and personal development
We deliver a broad spectrum of learning opportunities through videos, e-learnings, classroom trainings, and webinars that offer training in formats that are short, relevant, engaging, personalized, and mobile.

Questions? We are happy to answer them!

Creating impact together at Bühler!

Two billion people eat food every day that was produced with Bühler equipment. One billion people drive vehicles whose parts were manufactured with our machines.
Bühler aims to balance humanity, nature, and the economy in every decision as it develops solutions that unlock sustainable business opportunities in the global food, feed, and mobility industries.
We strive to create innovations for a better world, with a special focus on healthy, safe, and sustainable solutions. Therefore, we team up with customers, start-ups, multinationals, and academia to accelerate impact together.

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